Drumstick

Drumstick is America’s Favorite Sundae Cone, making everyone feel happy and carefree through iconic treats with no two bites the same. The challenge was to build on existing design concepts to produce new product packaging for two new SKUs, which feature a unique soft head coating formed from finely crushed cookie crumbs, creating a completely different texture from traditional Drumsticks. The goal of the packaging is to immediately convey the new textural experience to consumers.

SERVICES

• Packaging

• Sub-brand Logo Design

• Flavor Adaptation