I'm a hands-on design director with more than 15 years of experience building distinctive brand identities, packaging systems, and visual experiences for consumer brands. I specialize in helping products stand out in crowded categories by combining strategic thinking with exceptional craft, creating brands that people notice, remember, and love.

Throughout my career, I’ve partnered with founder-led brands to global companies developing identities, packaging, and design systems that blend business impact with creative excellence. I bring meticulous attention to detail, a deep commitment to craft, and a strong understanding of what drives consumer choice, shaping brand experiences that feel cohesive at every touchpoint.

Regardless of the project, I always aim to create design that feels both meaningful and culturally relevant, while standing the test of time.

When I’m not in front of a screen, I can be found spending time with my family, telling dad jokes or in the kitchen perfecting my pizza dough recipe.

If you'd like to work together, don't hesitate to reach out.

CAPABILITIES

Creative Direction
Brand Strategy
Art Direction
Brand Identity
Print Design 
Packaging Design
Logo Design
Lettering
Calligraphy
Concept Development
Illustration
Environmental Design
Point of Sale
Digital Media
Web Design
Animation
Social Media